The advert starts off with a very serious yet comical flow of image such as close ups of people crying when the 'angel' first falls, as well as a child 'popping gum' to create a comical effect. Lynx may have been trying to portray that their product is serious in the way that it works but also has character. The narrative is set in a quiet looking town in Italy in a religious area, (there are churches in the background) this sets the tone for the 'angels will fall' theme of the advert. I think what lynx is trying to portray through the advert is that with their product, the buyer will effectively get what he wants; in the sense that the local people to this religious city are gaining 'angels' from the product, a powerful religious icon. Within the last few cuts the angels crush their halo's. Lynx wants people to believe that their deodorant has the 'power' to make angels want to give up their omnipotent status as angels to be with the man who wears lynx. In simpler form they are trying to suggest that men will get the woman of their dreams (as these angels are models) ; they are made attainable by the product. The angels are also made to look as if they had no choice to come down, that the product was so strong that it was if they were naturally attracted. 

          The Advert uses a soundtrack, Non diegetic sound, to create religious context throughout the advert. It is a choir and violins, both related to classical music which also go in sync with how the angels are portrayed to be high class, this would be attractive to Lynx target audience of B,C1,C2,D as they would aspire to have one of these women. There is also diagetic sound such as when the angels fall the make a crash sound which helps the video to look realistic and gives it some continuity. 
The Advert starts by fading quickly into what would seem to be a normal day in this place, but where a boy is looking up at the sky in an aspiring manor, when the angel falls you see a close up of the boys face which reassures this. This would signify that the boy wants to be the man who is attracting these angels, and would therefore buy the product. 
             

Media edit