Semiotic analysis of
Lady Percy - King Charles
The story line within the video very much stays in suit with the piece of music itself. It manages to express the feeling that the artist feels within the song by using alot of close up and eye height shots so that we can relate to their emotion. The song progresses from a slow start into an up-beat, the film therefore represents this by starting with slow clips (mostly of walking) until gradually the film has lots of quick cut clips which change in time to the fast pace.
The grande building of which the music video has been set have been made to look clean and pure, this perhaps represents how the character feels about his lover. In the intro we also see 'King Charles' walk towards the portrait of lady Percy, this would also signify that the piece is based around her. The video is clever in the way that it uses the name of the band 'king Charles' to create a continuity about the piece such as setting it in a grande piece of architecture, the colour of the piece also shows that it is based in a part of history as the saturation is low which would adds to the dated effect.
Almost every shot puts 'King Charles' at the centre of attention, this shows the audience who the 'star' is. Other things such as him being on raised ground with the other people below him also signify that he is the centre of attention. The camera often uses low angle shots which gives him a sense of power. The music video uses more and more shots of people dancing and playing along to the music as the piece builds up, which helps to show the popularity of the music. Some of these include close-ups of the people dancing and in every single one they look up to king Charles on the stage which idolises him as a role model.
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